The Diamond Difference: Cut, The Most Important C

Our first installment of the Diamond Difference Series, How We Buy, provided an overview of how the Clarks carefully select each diamond that we sell. In short, we search the major markets of the world, eliminating the middle man and going directly to the major cutting sources. Our process ensures that when you give the gift of a BC Clark diamond, you’re giving the gift of quality.

Cut, The Most Important C: Week 2

In Part 2 of our Diamond Difference Series, Coleman explains the one major trait of a diamond that is most often overlooked, cut. In this video, Cut: The Most Important C, we discuss the importance of not only the color and clarity of the diamond, but the skill of the cutter.

Be looking for Part 3 (of 6) of our Diamond Difference Series, Diamond Certificates and Grading Reports, in the next few days. Our hope is that through this series you will come to understand why a diamond from BC Clark is different, and most often a better value than you will find anywhere else.

We make the bold promise to only bring you “…the best hand-picked diamonds.” And a bold promise requires bold action.

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