If you’re one of our loyal Facets Blog readers (thank you, by the way!), you know how proud we are of our new From the Heart of Oklahoma TV campaign and everything it stands for – our Oklahoma roots, our commitment to the local community, and our promise to always bring you hand-selected diamonds from responsible, ethical sources.
To say precisely that (with some added flair and Clark Family candor), we produced and are currently running three 30-second From the Heart of Oklahoma television spots.
From the Heart of Oklahoma – Engagement led the way, first airing in October. As the title suggests, this spot focuses on our enduring commitment to hand-pick every diamond that becomes the centerpiece of a BC Clark engagement ring.
Next came From the Heart of Oklahoma – Jewelry. This spot explains how Oklahoma has shaped our family’s legacy, and how our commitment to hand-selecting every diamond straight from the source and bringing the world’s most respected designers to Oklahoma is simply the byproduct of good old-fashioned Oklahoma values.
We saved the best for last. In all actuality, From the Heart of Oklahoma – Institutional is more of a gesture than a commercial. Instead of showcasing jewelry, we shifted the focus to our city and the local spirit that makes OKC the best home in the world.
After you’ve watched each of these videos, we’d love to hear from you. Tell us what the heart of Oklahoma means to you, and if our campaign and commercials struck a cord with you, too.