Shinola: Not Your Grandpa’s Shoe Shine



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The original Shinola shoe polish brand was founded in Rochester New York in 1907, but the iconic brand came and went by 1960. In 2001, Bedrock Manufacturing acquired the name Shinola in hopes of using the familiar brand with future endeavors.

In 2011, the Shinola brand became the face of a new project to create an American-made watch that would rival the better-known Swiss brands, but at a more accessible price. It was an opportunity to revive an iconic brand name in the heart of Detroit, America’s iconic industrial city.

Detroit_Shinola_05202013_2234_878x494Shinola chose to build their watch factory on the 5th floor of the Taubman building, a dusty old automotive research lab on the campus of the College for Creative Studies (CCS). The factory space was discovered by accident one afternoon as the Shinola founders were visiting CCS.

Their elevator mistakenly opened on the empty floor, and everyone immediately fell in love with the 30,000 square feet of empty space.

Courtesy of Shinola

This once empty relic of a by-gone industry now houses Shinola’s watch factory and corporate headquarters. Today, nearly all of the workers assembling watches are local Detroiters, and many of them come from the auto business.

The Shinola brand has now come to represent an extremely wide range of goods, from watches, to leather goods, journals, and of course their brilliantly hand-crafted bicycles.

Courtesy of fast
Courtesy of

The company has made it their mission to bring thriving industry back to Detroit, and BC Clark is honored to bring the Shinola name to our customers here in Oklahoma City.

The Shinola story is amazing, for sure. But we are confident that once you put one of these amazing timepieces on your wrist, the quality and design will speak even louder.


We would love for you to stop by our Downtown and North Park locations to check out our beautiful Shinola watches. And if you stop by our downtown store, be sure to check out the spiffy new Shinola Bixby bicycle that we have on display.

Who knows, if you’re lucky, you might even catch a glimpse of Coleman Clark taking the bike for spin. He’s a sucker for good craftsmanship!


Shinola Bicycle at BC Clark Downtown
Shinola Bicycle at BC Clark Downtown


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