From the Heart of Oklahoma

B.C.’s Story

The secret is out. Our big, little city is a hotbed for young entrepreneurs, creatives, and forward thinkers. Oklahoma City continues to be listed among the best cities in America when it comes to cultivating start-ups.

And while the rest of the country is just now starting to fall in love with OKC, our great grandfather saw the potential in this area long before it was ranked among the best regions in America in the New York Times and Forbes Magazine. In fact, it was our unborn state’s potential that convinced Benton Clyde (B.C.) Clark to board a train from Kosciusko, Mississippi and head north for Indian Territory.

On a stopover in Purcell, a series of events would leave B.C. stranded, penniless, and jobless, but mainly, determined.

As luck would have it, B.C. Clark ran into a family friend while wandering the streets of Purcell. He convinced the gentleman to let him set up his watch counter and a small display case in the corner of his “racket” store, and the rest is history.

bc-clark-jewelers-history-1

His tiny little counter in the corner of the “five and dime” soon began to grow, and young B.C. Clark opened his first store in 1892, repairing and inspecting watches for the railway men of the Santa Fe railroad company. His expertise and attention to detail soon became renowned among the railroad workers.

In a short amount of time, he had made a name for himself in Purcell, Indian Territory, the self-proclaimed Heart of Oklahoma.

In 1929, building off the successes he had seen as Oklahoma came into its own following statehood, an experienced B.C. stepped out of Purcell and decided to take a chance in the big city. He opened his first BC Clark Jewelry store in Oklahoma City in the shadow of the Great Depression, but his eye for quality and his mind for business kept his store afloat.

A Proud Legacy Continues

Today, Benton Clyde Clark’s tiny watch counter has produced three thriving OKC Metro stores and a legacy that still lives on.

It is this amazing story that serves as the inspiration for our new campaign, From the Heart of Oklahoma.

We feel that this simple phrase embodies everything that our family has stood for over the last 123 years. We take great pride in our roots in Purcell, The Heart of Oklahoma, and we value our humble beginnings there. It was in this amazing town that B.C. learned the value of hard work, quality relationships, and honest business.

That’s why we’ve always promised to bring you only the best hand-picked diamonds, ethically and honestly, straight from the source.

It was in Purcell that he first learned the “true pulse” of the people of Oklahoma. Above all else, Oklahoman’s are proud to be Oklahomans! The beating heart of Oklahoma is its people, and the BC Clark family is honored to be counted among them.

The beating heart of Oklahoma is its people, and the BC Clark family is honored to be counted among them.

For four generations, the BC Clark family has seen our city grow into a thriving hub of local business and industry. OKC has become the gold standard for how to grow a city. Our businesses champion one-another. Our community leaders build their reputations on fairness, integrity, and class. And our people have a fierce love of their great city. A love that is evident in everything we do.

So from our family to yours, please know that when we profess that BC Clark Jewelers is From the Heart of Oklahoma, we are saying it as a tribute to the communities that have helped us build our legacy. We are honored to be a part of the local tradition that makes our city great.

So here’s to you! You are the reason that we proudly say,

“We are BC Clark Jewelers,
From the Heart of Oklahoma.”BCC_FTHOK_Logo

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